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7 Principles of Investing – Warren Buffett

7 Principles of Investing – Warren Buffett

7 Principles of Investing – Warren Buffett

Warren Buffett is the world's greatest investor if you had put one thousand dollars in his investing company when he first initiated it would be worth over 17 million dollars today.

Now how did warren Buffett's achieve such a high return it all came through smart investing and sticking to some key investing principles.

~This whole article said by Warren Buffett as it is.~

1. Managers must have Integrity & Talent

 “we look for three things when we hire people we look for intelligence we look for initiative or energy and we look for integrity and if they don't have the latter the first two will kill you because if you're going to get somebody without integrity, you want them lazy and dumb I mean yeah you don't want you don't want to smart and energetic.”


2. Invest by Facts not Emotions

 “The answer is that investors behave in very human ways which are they get very excited during bull markets and they look in the rearview mirror and they say I made money last year I'm going to make more money this year so this time I'll borrow you know or the neighbor says you know I wasn't in last year when that neighbor was dumber than I made a lot of money so I'm going to go in this year so they're always looking in the rearview mirror and when they look in the rearview mirror and they see a lot of money having been made in the last few years they plow in and they just push and push and push on prices and when they look in the rearview mirror and they see no money having been made.

They just say this is a lousy place to be so they don't care what's going on in the underlying business and it's astounding but that's that makes for a huge opportunity just a huge opportunity.”


3. Buy wonderful Businesses not ‘Cigar Butts’

 “Buy things on a quantitative basis look around for things that are cheap and that I was taught that we'll say in 1949 or they made a big impression on me so I went around looking for what I call use cigar butts of stocks and the cigar butt approach to buying stocks is that you walk down the street and you're looking around for cigarette butts and you find this obviously this terrible looking soggy ugly looking cigar one puff left in it but you pick it up and you get your one puff disgusting you throw it away but it's free I mean it's cheap and then you look around for another soggy you know one puff cigarette well that's what I did for years it's a mistake uh although you make money doing it but you can't make it with big money it's so much easier just to buy wonderful businesses so now I would rather buy a wonderful business at a fair price than a fair business at a wonderful price.”


4. Only buy stocks that you understand

 “I have an old-fashioned belief that I can only expect to make money and things that I understand and when I say understand I don't mean to understand you know what the product does or anything like that I mean understand what the economics of the business are likely to look at look like 10 years from now or 20 years from now I know in general what the economics will say Wrigley chewing gum will look like 10 years from now the internet isn't going to change the way people chew gum it isn't going to change which gum they chew you know if you own the chewing gum market in a big way and you've got double mint and spearmint and juicy fruit those brands will be there 10 years from now so i can't pinpoint exactly what the numbers are going to look like on Wrigley but I'm not going to be way off if I try to look forward on something like that that evaluating that company is within what I call my circle of competency I perceive what they are doing I perceive the economic science of it I perceive the competitive aspects of the business.”

5. When you see a great opportunity, take it!

 “The biggest mistakes we've made by far I've made not we've made the biggest mistakes I've made by far are mistakes of omission and not commission I mean it's I knew enough to try and do they were among my circle of competency and that I was intake my thumb which is actually that area unit those that hurt they don't show up any place, I probably cost Berkshire at least five billion dollars for example by sucking my thumb 20 years ago or close to it when Fannie Mae was having some troubles and we gotta bought the whole company for practically nothing and I don't worry about that if it's Microsoft because I don't know it because Microsoft isn't in my circle of competence and so I don't have any reason to think I'm entitled to make money out of Microsoft or out of cocoa beans or whatever but I did know enough to understand Fannie Mae and I blew it and that never shows up under conventional accounting but the co I know the cost of it I know I know you know I passed it up and those are the big mistakes and uh I've had plenty of them at uh and unless I tell you about them in the annual report and I resist the temptation sometimes uh unless I tell you about them in the annual the report you're not going to know it because it doesn't show up under conventional accounting but omission is way bigger than commission there are big opportunities in life have to be seized uh we don't do very many things but when we get the chance to do something that's right and big we've got to do it and even to do it is a small scale is just as big a mistake almost as not doing it at all i mean you've really gotta you gotta grab them when they come because they you're not gonna get 500 great opportunities”.


6. Don’t Sell unless the business fundamentally

 “In terms of the wholly-owned businesses we're not going to sell no matter how much anybody offers this for I mean if somebody offers us three times what something is worth that sees candy the buffalo news Berkshire whatever it maybe we're not going to sell it I may be wrong in having that approach I know I'm not wrong if i owned 100 of Berkshire because that's the way I want to live my life I've got all the money I could possibly need it just amounts to which a change in the newspaper story on my obituary and the amount of money the foundation has and the break off relationships with people I like and people that have joined me because they think it's a permanent home to do that simply because somebody waves a big check at me it would be like selling one of my children because I'm gonna wait a big check so I won't do that and I want to tell my partners I won't do it so that they're not disappointed me more and more with certain stocks we've got that approach now if we were chronically short of funds and all kinds of opportunities coming we might have a, therefore, me what totally different the approach however our inclination isn't to sell things unless we have a tendency to get extremely discouraged maybe with the management or we predict the economic characteristics of the business amendment in an exceedingly huge approach i mean which happens thus, however, we're not reaching to sell just because it's too high altogether probability I mean that you simply cannot build that 100”

7. Buy at a price below intrinsic value

 “What is the number that if you were all-knowing about the future and could predict all the cash that the business would give you between now and judgment day discounted at the proper discount rate that number is what the intrinsic value of businesses, in other words, the only reason for making investment and laying out money now is to get more money later on right that's what investing is all about now when you look at a stock when you look at a bond so means united states government very easy to tell what you're going to get back it says it right on the bond, it says when you get the interest payments says when you get the principal so it's very easy to figure out the value of a bond it can change tomorrow if interest rates change the money flows are written on the bond the money flows are not written on a certificate that is the job of the ANalyst is to print out a modification that certificate that represents an interest within the business and alter that into a bond and say this can be what I feel it's progressing to pay within the future after we purchase you recognize some new machine for shaw to create a carpet that is what we're puzzling over clearly and you all learn that in graduate school, however, it is the same factor for a giant business.

If you buy coca-cola today the company is selling for about 110 to 15 billion dollars in the market the question is if you had 110 or 15 billion you wouldn't be reading to me but uh I'd be reading to you incidentally uh but the question is would you lay it out today to get what the coca-cola company is going to deliver to you over the next two or three hundred years the discount rate doesn't make much difference after as you get further out but and that is a question how much cash they're going to give you this isn't a question of you know any question about how many analysts are going to recommend it or what the volume in the stock is or what the chart looks like or anything it's a question how much cash it's going to give you that's your only the reason it's true if you're buying a farm it's true if you're buying an apartment house any financial asset oil in the ground you're laying out cash now to get more cashback later on.

The question is how much you're going to get when are you going to get it and how sure are you and when I calculate the intrinsic value of a business.

When we get businesses and whether or not we're shopping for all of a business or a touching piece of business I forever assume we're shopping for the entire business as a result of that is my approach to that I cross-check it and say what's going to commence of this business and once and what you actually like in fact is them to be able to use the money they earn and earn higher returns on it as you go along I mean Berkshire has never distributed anything to its shareholders but its ability to distribute goes up as the value of the businesses we own increases we can compound it internally but the real question is Berkshire selling for we'll say 105 or so billion now uh what can we distribute from that hundred if you're going to buy the whole company for 105 billion now can we distribute enough cash to you soon enough to make it sensible at present interest rates to a layout that cash now and that's what it gets down to and if the if you can't answer that the question you can't buy the stock you know you can gamble in the stock if you want to or your neighbors can buy it but if you don't answer that question and I can't answer that for internet companies, for example, there's a lot of companies there all kinds of companies I can't answer for but I just stay away from those”.

 ~ This full article said by Warren Buffett as it is.

These simple principles of warren Buffett that if stuck to over the long term make such a high return but that's the hard thing that so few investors are capable of and that is being rational sticking to these guidelines and not giving in to our emotions few will be able to do so but those few will be the ones who make the high returns.


Thank you



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